Mike Ehrmann, Getty Images If silver marks a 25th anniversary and gold is for 50, apparently the perfect gift for a 110th anniversary is “rock,” and that’s exactly what Harley-Davidson will get for their latest milestone celebration as Kid Rock has signed on to play a bash for the company. The vocalist has just announced an exclusive partnership with the iconic motorcycle company that will include his appearance at the Labor Day weekend concert in Milwaukee. In addition, Harley-Davidson has come on board as the main sponsor of Rock’s ‘Rebel Soul’ tour , which launches tonight (Feb. 2) in Kansas City. As part of their backing, Harley-Davidson plan to offer unique fan experiences at each of Rock’s 60 planned tour stops. ‘What’s not to love about Harley?” said Rock. “They are the backbone of American culture, the flagship American brand. I am honored and excited to partner with this legendary icon that has helped define American freedom at home and abroad. In 110 years, no one has done a better job of representing America — there is NOTHING that screams America like Harley-Davidson.” Harley-Davidson Chief Marketing Officer Mark-Hans Richter added, “Kid Rock puts on a great show and embodies a lot of what Harley-Davidson and our fans stand for — freedom, independence, self-expression and the rebel spirit. We’re excited to take an unprecedented ride with him during the Rebel Soul tour.” As part of the partnership, Harley-Davidson will also co-brand Kid Rock’s ‘Rebel Soul’ merchandising featuring the song lyric, “ I can’t hear you over the rumble of my freedom .” [button href=”http://loudwire.com/alice-in-chains-2013-must-see-rock-concerts/” title=”Next: Check Out Other 2013 Must-See Rock Concerts” align=”center”]
Posts Tagged ‘harley’
Kid Rock Partners With Harley-Davidson for 110th Anniversary Celebration
February 2nd, 2013 
Metalkult 
Posted in News 
Tags: a-bash-for, a-better-job, a-great-show, America, appearance, davidson-chief, getty-images, harley, kansas, kansas-city, labor, over-the-rumble, rebel-soul-, weekend-concert 
No Comments »The Wedding, ‘In The End’ – Exclusive Song Premiere
September 20th, 2012 Metalkult Tooth & Nail Records The Wedding are gearing up to drop their new disc ‘No Direction’ on Sept. 25, and Loudwire has the exclusive premiere of the album track ‘In the End.’ After undergoing a few lineup changes since their formation in 2008, the band has begun to hit their stride with the addition of former Letter Kills singer Matt Shelton. The frontman’s raw and powerful vocals on ‘In the End’ are exactly what the song needs and the extra urgings of his bandmates midway through the song show just how much fun he’s having behind the mic. Shelton’s vocals provide the perfect marriage for what the rest of the band is laying down on the track. Drummer Matt Jameson’s rapid-fire beats push the song along, while bassist Cody Driggers and guitarists Trevor Sarver and Adam Thron keep the riffs flying at a highly accelerated level. Simply put, ‘In the End’ is a straight-up anthemic rocker. Driggers tells Loudwire, “If you’re not gonna listen to this song loud, don’t listen to it at all. I hit 120mph on my Harley in the desert and thought, ‘I’m gonna write a song that makes me feel like that.’ We like loud, we like fast. Turn it up and put the pedal to the floor.” The Wedding are currently touring in support of the ‘No Direction’ disc, with dates lined up through the end of the month. The album was produced by noted rock producer Jasen Rauch and features a guest appearance by Story of the Year’s Dan Marsala on the track ‘The Lesser Worth.’ Pre-orders for the album are being taken here ahead of the Sept. 25 release date. Listen to the Wedding’s ‘In the End’ [Exclusive Premiere]
Posted in News Tags: a-few-lineup, drummer-matt, exclusive, harley, keep-the-riffs, marsala-on-the, songs No Comments »
