PETA Jane’s Addiction guitarist Dave Navarro has long been an activist for animal rights, and now the guitarist is proving it in his latest campaign for PETA. In a spot geared towards exposing the cruelty of animals led by the cosmetic industry, the rocker bares all in a squeamish series of photos. Throughout the photo series, Navarro can be seen simulating the torture animals endure at the hands of humans in the quest for perfecting cosmetics and household cleaners. Images of Navarro, like the one seen above, bleeding from the eye with patches of flesh ripped off and bleeding, accompany the message PETA is promoting, ‘Animal Testing Kills: Choose Cruelty-Free.’ The campaign not only calls out the heinous testing methods but helps promote cruelty free testing throughout the industry. In the behind the scenes clip below posted by PETA, Navarro talks about his first exposure to cruelty free makeup and how he learned about the inhumane practices, leading to his quest to become an advocate for the animals. “They’re not taking a bunny rabbit and putting mascara on it. They’re injecting a chemical directly into its eye to see what kind of adverse reaction happens to it,” Navarro explained in the interview. “In many cases, parts of their body are ripped open. They’re all alive, and they’re all aware. It’s torture for the animal, it’s terrifying and painful and probably one of the cruelest things done in the name of vanity.” This doesn’t mark the first time that Navarro has geared down for PETA though and if we were betting folk, probably not the last. He also participated in PETA’s ‘ Ink, Not Mink ‘ campaign, protesting the fur industry. Watch the clip below to see Navarro behind the scenes at his gory photo shoot and to learn more about cruelty-free animal testing, but be warned, it’s not for the faint at heart, as it contains some graphic images of animals. Watch Dave Navarro’s PETA Photo Shoot [Contains Graphic Images] ? [button href=”http://loudwire.com/dave-navarro-sends-canadian-musician-new-guitar-to-replace-stolen-instrument/” title=”Navarro Sends Canadian Musician New Guitar to Replace Stolen Instrument” align=”center”]