Posts Tagged ‘iovine’

Trent Reznor-Guided ‘Beats’ Streaming Service to Launch in Summer 2013

Sean Gardner, Getty Images Interscope honcho Jimmy Iovine spilled the beans earlier this year that Trent Reznor ‘s involvement with Dr. Dre’s Beats by Dre service involved a new streaming service. Now comes word that the Beats Electronics service will be available beginning this summer. According to Billboard , Iovine revealed during Tuesday’s (Feb. 12) AllThingsD Dive Into Media Conference that the service would simply be called Beats (it had been previously given the tentative title Daisy) and would rely heavily on hand-curated lists in order to differentiate itself from such other streaming services as Spotify, Rhapsody, Muve and Slacker. “We are making tons and tons of curated lists,” said Iovine. “If you go to the gym, we’ll know where you are. So when you wake up in the morning, there will be a list waiting for you.” As for Reznor’s involvement, he’s serving as chief creative officer and is offering his expertise in helping to personalize playlists for each listener. As someone who is overseeing the curation of playlists, he’ll also study algorithms to help determine what might fit each person the best. Iovine stated that they wanted to “marry math with emotion,” and added, “Right now there are only mathematical solutions.” The label chief also explained that Beats plans to give artists access to user data, allowing them the ability to know exactly who their audience is and where their music is being used. [button href=”http://loudwire.com/trent-reznor-atticus-ross-win-2013-grammy-award-for-best-score-soundtrack/” title=”Next: Trent Reznor + Atticus Ross Win 2013 Best Score Soundtrack Grammy” align=”center”]

Trent Reznor-Guided ‘Beats’ Streaming Service to Launch in Summer 2013

Sean Gardner, Getty Images Interscope honcho Jimmy Iovine spilled the beans earlier this year that Trent Reznor ‘s involvement with Dr. Dre’s Beats by Dre service involved a new streaming service. Now comes word that the Beats Electronics service will be available beginning this summer. According to Billboard , Iovine revealed during Tuesday’s (Feb. 12) AllThingsD Dive Into Media Conference that the service would simply be called Beats (it had been previously given the tentative title Daisy) and would rely heavily on hand-curated lists in order to differentiate itself from such other streaming services as Spotify, Rhapsody, Muve and Slacker. “We are making tons and tons of curated lists,” said Iovine. “If you go to the gym, we’ll know where you are. So when you wake up in the morning, there will be a list waiting for you.” As for Reznor’s involvement, he’s serving as chief creative officer and is offering his expertise in helping to personalize playlists for each listener. As someone who is overseeing the curation of playlists, he’ll also study algorithms to help determine what might fit each person the best. Iovine stated that they wanted to “marry math with emotion,” and added, “Right now there are only mathematical solutions.” The label chief also explained that Beats plans to give artists access to user data, allowing them the ability to know exactly who their audience is and where their music is being used. [button href=”http://loudwire.com/trent-reznor-atticus-ross-win-2013-grammy-award-for-best-score-soundtrack/” title=”Next: Trent Reznor + Atticus Ross Win 2013 Best Score Soundtrack Grammy” align=”center”]

Trent Reznor Lends Creative Touch to Daisy Streaming Service

Mary Ouellette, SheWillShootYou.com Nine Inch Nails mastermind Trent Reznor revealed last fall that he had been working with sound specialists Beats by Dre on something pretty special and now we know what that is. Longtime music mogul Jimmy Iovine confirmed at a Beats by Dre event that Reznor is contributing to Daisy, a new music streaming service that has yet to launch. Spin reports that Reznor’s title is Chief Creative Officer and that the service will feature music brought to listener’s ears by Beats Electronic, which Iovine co-founded. Though he didn’t detail exactly what Reznor’s duties would entail, Iovine stated that the musician would play a large role in Daisy’s look and feel and will focus his energies toward “the connection between the artist and the consumer.” Iovine added, “What’s missing from the digital music landscape is the cultural context. We need to bring an emotional connection back to the act of music discovery. With Trent and now [Daisy CEO Ian Rogers] we have the right team in place to do it.” At present, the Daisy streaming service is tentatively expected to launch in the second half of 2013. Even with the new gig, Reznor remains committed to creating music. It was just announced that his How to Destroy Angels band will offer their first full-length album, ‘ Welcome Oblivion ,’ on March 5. In addition, Reznor mentioned recently that he was working on new music from Nine Inch Nails. [button href=”http://loudwire.com/best-nine-inch-nails-songs/” title=”Next: 10 Best Nine Inch Nails Songs” align=”center”]